PPC (Pay-per-click) marketing has become an increasingly popular way for businesses to reach their target audience online. However, with this popularity comes many questions from those new to the world of PPC. In this article, we will explore some of the most commonly asked PPC questions.

What Is PPC Marketing?

PPC marketing is a form of online advertising in which businesses pay each time a user clicks on one of their ads. These ads can appear on search engine results pages, social media platforms, and other websites. PPC marketing aims to drive traffic to a website and generate leads or sales for a business.

How Does PPC Marketing Work?

PPC works by bidding on keywords relevant to a business’s products or services. When a user searches for those keywords, the business’s ad may appear at the top of the search engine results page. The company only pays when a user clicks on their ad. The amount they pay per click is determined by their maximum bid and the competition for that keyword.

What Are the Benefits of PPC Marketing?

PPC has several benefits for businesses. It allows them to reach their target audience quickly and easily. They can also control their advertising budget by setting a maximum bid for each keyword. Additionally, PPC provides businesses with valuable data on their audience, including their demographics and search behaviour.

What Are the Different Types of PPC Ads?

There are several types of PPC ads, including search ads, display ads, and social media ads. Search ads appear on search engine results pages when a user searches for a specific keyword. Display ads appear on other websites that are part of the ad network. Social media ads appear on social media platforms such as Facebook and Instagram.

How Do I Choose the Right Keywords for My PPC Campaign?

Choosing the right keywords is essential for the success of your PPC campaign. You should select keywords relevant to your business with a high search volume. You can use tools like Google’s Keyword Planner to research keywords and their search volume.

How Do I Create a Successful PPC Campaign?

Creating a successful PPC campaign involves several steps. Start by setting clear goals for your campaign, such as generating leads or increasing sales. Research and choose the right keywords for your campaign. Next, you should create compelling ad copy and design eye-catching ads. Finally, you should track your campaign’s performance and adjust as needed.

How Much Should I Budget for My PPC Campaign?

The amount you should budget for your PPC campaign depends on your goals, industry, and competition. Start by setting a daily budget and then adjust it based on your campaign’s performance. It’s also essential to monitor your cost per click and conversion rate to ensure you get a good return on your investment.

What Is Quality Score, and Why Is It Important?

Quality Score is a rating given by search engines such as Google to your PPC ads. It considers factors such as the relevance of your ad copy and landing page to the user’s search query. A higher Quality Score can lead to a lower cost per click and a higher ad position. It’s essential to focus on improving your Quality Score to ensure the success of your PPC campaign.


PPC marketing is a powerful tool for businesses to reach their target audience online. By understanding the basics of PPC and following best practices, companies can create successful campaigns that generate leads and sales. If you have any further questions about PPC marketing, don’t hesitate to reach out to a digital marketing agency or PPC expert.

If you need help with PPC marketing, turn to us at Thelos Marketing. We have a team of PPC experts who can help you create and optimise your PPC campaigns to drive results. Contact us today to learn more about how we can help you with your PPC marketing needs.

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