Unlock Your E-Commerce Business's Full Potential with Thelos Marketing's Advanced Cross-Channel Approach
So, how is our e-commerce growth service different from other marketing strategies? Well, for starters, each of our services is part of a greater whole – a tech-enabled partnership that covers everything from strategy and data to acquisition and retention.
The Big Picture: Growth Strategy
At Thelos Marketing, we believe that the key to unlocking your business's full potential is by working with you to construct a growth strategy that is centered on the right financial outcomes and tactics to get there. Our services include:
Full-Funnel Ad Buying: Paid Social
Our intelligent email marketing campaigns capture new subscribers and nurture those subscribers with dialed-in automations to build lifetime value over the window that makes sense for your business.
Bottom-Funnel Acquisition: Paid Search
Lock down your high-intent customers and expand into new opportunities with our distinctive budget-allocation strategy, including Google Shopping, Branded-terms, and Non-branded Kws.
Customer Retention: Email & SMS
Our intelligent email marketing campaigns capture new subscribers and nurture those subscribers with dialed-in automations to build lifetime value over the window that makes sense for your business.
Why is your business not growing?
Your KPIs Are Killing You
The most dangerous trap that many e-commerce businesses fall into is setting single-channel ROI targets. While having every channel run at the highest-possible efficiency may sound great, it often leads to a predictable series of behaviors that can ultimately hurt your business in the long run.
Our Solution: An Operating System for Profit
At Thelos Marketing, we're not just here to run your Facebook ads or give your online store a quick SEO tweak. We believe that understanding e-commerce growth means knowing how and why a given business makes money. That's why we dig into the unique numbers of each e-commerce brand and tailor our marketing strategy to tie directly to profit.
The Methodology
How Can We Help Your Ecommerce Business Grow?
Short answer? Uniting your digital marketing efforts under a single strategy that ladders up to your business goals.
Long answer? Scaling your brand to the next level comes down to one equation. We call it the E-commerce Growth Formula:
(Visitors x Conversion Rate x Lifetime Value) - Variable Cost = Profit.
But we don't stop at the top of the funnel. Our approach also includes bottom-funnel acquisition strategies like paid search, which allows us to lock down high-intent customers and expand into new opportunities. Our unique budget-allocation strategy encompasses Google Shopping, branded terms, and non-branded keywords, ensuring that we're targeting the right customers with the right message at the right time.
Once we've acquired new customers, our focus shifts to retention. Our email and SMS marketing campaigns are designed to capture new subscribers and nurture them with dialed-in automations. We build LTV over the window that makes sense for your business, using data-driven insights to guide our approach.
The problem with many ecommerce businesses is that they focus on single-channel ROI targets, which can lead to new customer acquisition crumbling, customer retention deteriorating, and bottom-line revenue targets being missed. That's where our operating system for profit comes in.
Our methodology is designed to unite your digital marketing efforts under a single strategy that ladders up to your business goals. We believe that the key to scaling your brand to the next level is the Ecommerce growth formula: (Visitors x conversion rate x lifetime value) - variable cost = profit. Our service offerings exist to serve each part of the equation, from driving more and higher-quality traffic to your ecommerce site to increasing conversion rates and accelerating your 60-, 90-, or 120-day LTV.
Our approach is grounded in a deep understanding of how and why ecommerce businesses make money. We don't just push levers on your behalf without really understanding or explaining why. Instead, we work with you to construct a plan centered on the right financial outcomes and the tactics to get there. Our team digs into the unique numbers of each ecommerce brand, using case studies as a starting point and tailoring our approach to your specific needs.
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